Aleksander Bach Interview

17 07 2009

STARS_SHOOT

Your award-winning video “Stars” is beautifully filmed and thought-provoking. How did you come up with the idea of the dancer amongst the soldiers?
I have always wanted to make a film with a dancer. I love dancing and I love human motion. I love making films where nobody knows what’s going to happen next – nobody expects a dancer to start dancing in a war – something like that would never happen in real life. I have always asked myself what a real soldier would think or feel if he was faced with such a surreal situation. I wanted to have a strong contrast in the storyline, even though it had to be authentic. It is very difficult but very important for me and that was the biggest challenge.

How did you end up directing a film for the Red Cross ? Did they come to you/your school or did you contact them ?
STARS is a film school project and students choose brands that are right for their directing projects. It was my free choice to make a film for the INTERNATIONAL RED CROSS.

Can you tell us a bit more about the filming process for “Stars”?
To produce a film like STARS as a filmschool project is a huge challenge. I spent a lot of time working on the project. It was so difficult to find the right location without money. It took nearly four months to find the right place to shoot, three months to find the right dancer, weeks of casting — it was really exhausting. But after my last film I LOVE YOU, it was easier to convince talented people to take part in this project. In the end, the team was great and very big. A crew of 100, three 35mm cameras and three days of shooting. My team and I always believed in the idea and that helped us carry it through.

Have you made other dramatic films? If so, can you tell us more about them?
Yes, I have shot several dramatic films. I worked on my last project with the Jung von Matt agency for Mercedes Benz.
Have a look at my website: http://aleksanderbach.com

Where do you see the advertising industry going (at a time when advertising spending is decreasing)?
The advertising industry will be more specialized and targeted at more specific audiences because of the different internet channels. You will always have excellent films with strong ideas, but you might have to find different structures and ideas to produce them. The industry will have to find ways to shorten the production process and save money. Clients will start shooting films directly with a director and let them write the stories themselves! That would be interesting!
Yes, advertising spending is decreasing, but that’s the situation at the moment. I’m sure companies will always spend a lot of money on advertising when things pick up again.

How do you expect to benefit from the Young Director Award and your special distinction?
Honestly, last year after I won the 2008 award, a lot of people were interested in my work. But now, after winning the award a second time and getting the special jury award for the best film, I have the opportunity to show I can do what I really love doing – directing films! I have a lot more interest from a wider range of people this year. I have already talked to a lot of interesting people and we’ll see what happens. I really hope to start working on a international level.

What advice would you give someone who wished to submit a film for the Young Director Award 2010?

My advice is not to start shooting too quicky! People should work longer on perfecting their ideas. That’s the key!
If you have 70 % idea, you will never have a 100 % film at the end! Maybe with a strong execution, you will reach 85-90 %, but not 100%. My second piece of advice is: EVERYTHING is important. Not just the casting or the DoP. You need to have a STRONG team!
Everybody on the team is important. You need to create the right atmosphere to create something special.

Thanks a lot Aleksander for your contribution and this valuable advice. I look forward to seeing your next film!!!!

Emeline

To see the previous interview of Alksander Bach, click here.





Special Jury Prize to director Aleksander Bach

8 07 2009

Coming soon the interview with Aleksander Bach where we learn about what inspired him to shoot Stars!

Emeline





‘live Young’

3 07 2009

10 years after, Evian makes its babies rollerblade ;) .

So funny and so technically impressive!!!

See below previous Evian ads:

1998:

2000:

2003:

2004:

2009:

Emeline





Trip down memory lane!

29 06 2009

The French National Audiovisual Institute (INA), has unveiled its new website with more than 200,000 commercials to view online for free. The commercials date back to 1968 – date of the first ORTF broadcast!

Check out some funny french commercials on www.ina.fr/pub.

ina.fr

Have a nice day!

Emeline





Commercial Film Producers of Europe Announces Young Director Award 2009 Winners

25 06 2009

The Commercial Film Producers of Europe (CFP-E) and Shots magazine today announced the winners of the Young Director Awards 2009. At the ceremony in Cannes, France, the jury comprised of experienced and respected industry professionals including Shots magazine editor Lyndy Stout, rewarded commercial directors who were “born to create drama.”

“Every year, the commercials that are submitted are exceptionally creative and inspiring,” said François Chilot, President, CFP-E, Young Director Award. “This year, the jury selected unique projects that really stood
out in terms of originality and quality of production. One film was so remarkably good that the members of the jury unanimously decided to award it the Special Jury Prize. ”Stars”, directed by Aleksander Bach, is an
exceptionally moving production worthy of some of the world’s most gifted and well-known film directors. The prize also rewarded the Filmakademie Baden-Württemberg (Ludwigsburg, Germany), whose talented
students submit films of exceptional quality year after year.”

Check out the Young Director Award 2009 Winners list on “YDA Winners – 2009″ tab!

Congratulations of the commercial directors who were “born to create drama”!

Emeline





Invitation to attend the Young Director Award Ceremony!

15 06 2009

InvitationYoung Director Award ceremony invitation

Ceremony and Party will take place on June 24th at 5pm at Hotel Palais Stephanie, Cannes!

Download the invitation on Flickr

Emeline





Will you face advertising rejection ?

10 06 2009





When I Grow Up

29 05 2009

I work in the Communication industry and I really love this ad ;-) ! What do you think?

Emeline





A prestigious award

27 05 2009

Hi Everybody!

Today I have the pleasure of introducing Jonas Mayabb, who has attended the Young Director Award for the past two  years and received the first and second prizes in the Non European Film School category in 2007 :

What motivated you to participate in the Young Director Award?
I was told it was a prestigious award with great exposure to the professional world. So obviously I had to enter.

How did you find the whole process?
I live in LA so I couldn’t afford to get to CANNES, but I did receive plenty of emails from industry professionals interested in my work. All of whom were a pleasure to talk to.

Did you benefit from the event?
Absolutely, I received an offer from someone who saw my work at the YDA. A job is a job and I’ll take it.

What are you doing now?
Like everyone, I’m looking to work on something creative. I have signed with Black Lake and I’ve just started my own company with the extremely talented and veteran director Mike Berkofsky. We are calling it Kompany.tv. I love this partnership and know we both will do great things.

Check out his work:

In 2007

http://www.youtube.com/watch?v=GBeY1eNXx-0

http://www.youtube.com/watch?v=QOCsPyxMeCc

In 2008

http://www.youtube.com/watch?v=OJzEjBddd1Q

And for more information: www.mayabb.com

Emeline





Check out this promising young director

12 05 2009

marioToday I introduce you to Mario Zozin who received the second prize in the European Film School category:

What motivated you to participate in the Young Director Award?
Before I started studying at the Filmacademy Baden-Württemberg, I already followed YDA because all winners from recent years came from the Filmacademy. Everbody said: “This is the one to win.” So when I made my first spot at the Filmacademy there was absolutely no question whether to send it in or not.

How did you find the whole process?

I just uploaded my new work and again it was very simple. The ceremony was really cool – but I wasn’t after the second place, so my acceptance speech was kind of confusing :) . Anyway, I had a great time and I’m looking forward to Cannes 2009.

How did you benefit from the award?
I got to know a lot of people from the industry and some weeks later I signed with Erste Liebe Film in Hamburg. Again some weeks later I directed my first film for them – a teaserspot about the so-called  ”Biggest Concert in the World” that took place on 2nd of march. It was a very big event with a whole orchestra spread all over the city of Hamburg. It was a huge project and a great experience because there are many differences between directing a spot within a filmschool and with a real client or agency. So since YDA 2008, I have really gained a lot of knowledge about how the market’s wheels are rolling.

What are you doing now?

I just finished a new spec for MTV – it’s a fictional portrait of a Romanian weightlifter who dares to be different. In a few days I’ll start creating new ideas for my second film at the Filmacademy which I’m going to shoot around June.

To know more about this promising young director: www.mariozozin.com.

Thanks a lot Mario and good luck!

Emeline