YDA is a well that yields a lot of oil

31 03 2009

Like every Tuesday, I have the pleasure to  introduce a previous winner. Today, it is European Broadcast Winner, Tomaso Cariboni!

What made you participate in the Young Director Award?
When you shoot and edit a commercial as a director, you have to compromise on a lot of things. You speak to your client and his costumers first. Once you’ve done your job, you end up with a director’s cut which is not meant to be broadcast.

As a director, I think that it is essential to be seen and judged by people who are interested in your work as a director. This is why I think that competitions (whether you win or not… but it’s definitely better for your ego and career to win) are interesting and allow you to test your talent and fine-tune your work.

Participating in competitions means you get to know other people like you (other directors), admire their work and personality and be part of an environment where you actually can learn a lot!

How did you find the whole process?
The thing I like the most is to participate, to be there… and I missed the ceremony.

How did you benefit from the award?
So far, I have been contacted about the Freddy commercial, most of the time for similar projects. This was to be expected. But times are hard and I believe that the real benefits are yet to come. This award is a well that yields a lot of oil, I trust.

What are you doing now?
I’m desperately seeking a film script that will really convince me. In the meantime, I’ve been working a lot with (h) films (Milan, ITALY) the production company that gave me the opportunity to shoot the Freddy commercial. I shall always be grateful for that!

Good luck for the future, Tomaso — with your talent, you’ll definitely succeed!

Emeline





The next generation of directors

30 03 2009

Be in the next generation of directors.

Surprise people. Submit your video!

Emeline





The silliest competition in the world

27 03 2009

How many times does the car on the left go round the roundabout?
You win….nothing ;) .

Emeline





Psychic?

26 03 2009

If only all traders had had a kitkat…

Emeline





Only for men!!!

25 03 2009

I was thinking that maybe men might feel aggrivated by monday’s post…

So, men – Just for you!

Age is not a limit, it’s all in your mind ;) !

Emeline





“Fight the fight and pitch the pitch”

24 03 2009

Today, I have the pleasure to introduce Raphael Elisha, the Non European Test Commercials Winner.

What made you participate in the Young Director Award?
An associate of mine alerted me to this competition and I felt it would be a good springboard for my raphael_luke1career. I liked the idea that there was a ‘test commercial’ category because this meant that I could create my own work and enter it, rather than relying on an agency to give me a brief that would be Cannes-worthy.

How did you find the whole process?
The process was simple enough.  I created my commercial specifically for the competition and entered it online without any hassles.  However, I would have appreciated notice of my win ahead of time, as I am based in Australia and it is too far and expensive for me to travel to Cannes on the idea that I may not have won. Therefore, I didn’t actually attend the ceremony.

How did you benefit from the award?
I received a lot of publicity here in Australia, through my own publicist.  I managed to secure front cover articles in leading industry magazines, as well as articles in magazines for Australia’s leading newspapers.  Whilst it hasn’t guaranteed me any more work, it has opened doors with agencies and producers alike, who now view me as a director with potential.

What are you doing now?
I am still slaving away in the industry as a full-time director.  As always, the industry is incredibly competitive and so my producer and I continue to fight the fight and pitch the pitch.  Now that I am aware of the full potential of winning an award at Cannes, I am aiming for the Saatchi & Saatchi New Directors’ showcase which will hopefully result in a signing with a European production company.  That’s not to say that the same cannot be done with the YDA, I just don’t think I capitalised on it properly.  I will not make the same mistake twice…

Thanks Raphael, I wish you luck!!!

Emeline





Only for ladies!!!

23 03 2009

Do you remember I mentioned this year’s YDA campaign looked a bit like a classic jeans ad! I found a typical 80’s levi’s ad!!!

Monday mornings are always hard so this is to cheer you up, ladies!

Enjoy and click here!

levis41levis5levis6levis7

Emeline





What do you love?

20 03 2009

For me it’s definitely beer!!!

What about you?

Emeline





Hello my friends!

19 03 2009

Isn’t it amazing?!

Emeline





You have a date!

18 03 2009

Remember that the deadline for submitting your film(s) is April 15th, 2009!!!

Don’t miss THE opportunity!

Emeline